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Nintendo Wii Shortages Continue for Holiday Season

Nintendo Wii

Despite a year after the Wii’s North American release, and the approach of its second holiday season, Nintendo® has admitted that they still cannot match demand of their Wii game system worldwide. This will result in more frantic shoppers and disappointed consumers, trying once again to hunt down the elusive gaming system.

In September 2007, Nintendo of America president, Reggie Fils-Aime, was quoted as saying, “The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on. We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record we won't.”

Originally anticipating sales of 14 million units by the end of 2008, Nintendo® already boasts global orders for the Wii have exceeded 17 million units.

It’s fair to believe that both Microsoft and Sony are quite happy to hear of the continued shortages, given the unexpected market leading position Nintendo has taken with the Wii, a position Nintendo lost to Sony in the nineties. Leading up to the holiday season, both Microsoft and Sony have made recent price drops on their Xbox360 and PS3 systems respectively, which should further encourage sales this season, perhaps even to disappointed Wii consumers.

Regardless, this holiday system should be an all around winner for the video game industry.

 


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